HDF FZCO was set up in 2000 in the Jebel Ali Free Zone located in Dubai, with mission of making Pinar a high quality and reliable regional brand in the Gulf countries in particular and across the Middle East in general. The company plays an active part in the fullfillment of the raw materials needs of the Group companies and carries out the investment and strategic alliance projects in the region on behalf of the Group brands. By virtue of the marketing activities performed, the company made Pinar a brand that gains the foreground with its high quality, and created a significant increase in its brand equity and awareness.

Established in 1975, the PINAR Food and Beverage Group is Turkey`s first private sector food enterprise and had led the sector ever since. With a total headcount of around 4,200, the business offers a wide diversity of product categories, ranging from meat and dairy products to fish and water. The business operates through the following subsidiaries: Pinar Dairy and Pinar Meat, Camli Feed Manufacturing and Livestock breeding, Pinar Water and Pinar Foods GmbH, a distribution based in Germany.

PINAR uses most advanced technologies at its modern and state of art production facilities to manufacture high quality foods which appeal both Turkish and foreign tastes. The business continues in its quest to become an international brand through continuous investment and product development. With more than 600 different products, net annual revenues of approximately US$ 1 billion, Pinar is one of the most valuable and recognized brands of Turkey. Growth continues in exports with a concentration in the Middle East, Europe, and America markets. Today, Pinar accounts for the largest share of total dairy products exports from Turkey.

With the launch of new products every year, Pinar continues to be an innovative force in Turkey, reflecting powerful R&D back-up. A key factor in the recurrent success of PINAR`s new products, R&D reinforces the Pinar mission of delivering products that are healthy, innovative and have irresistible tastes.